AS THE CEO of Parmigiani Fleurier since early 2021, Guido Terreni's strategy has involved refocusing the brand around elegance, discretion and an eye for detail. "It's reactivating a brand which is very prestigious in the mind of the customer," he explains. "What was missing was an interpretation of the taste of today, to understand the Parmigiani customer of today - what would they be wearing, and the values of refined, understated luxury that made the brand so prestigious. And the response to that question was the Tonda PF."
This story is from the August 2022 edition of Robb Report Singapore.
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This story is from the August 2022 edition of Robb Report Singapore.
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