“I remember when Abercrombie & Fitch first opened its flagship in Hong Kong [in July 2012]: at the time, it seemed like 99 per cent of men were into streetwear and masculine looks. If you were looking for something gender-neutral, or with a softer aesthetic, which we were into, there wasn’t anything,” says Mite Chan, co-founder of Hong Kong-based fashion brand Demo. “The market was pretty dominated by that [overtly masculine looks], and we wanted to start a brand to fill the gap.” Chan and his business partner Derek Chan were inspired to launch their gender-fluid label in 2013.
This story is from the September 2023 edition of Tatler Hong Kong.
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This story is from the September 2023 edition of Tatler Hong Kong.
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