Legendary cognac Louis XIII’s packaging has undergone a visionary redesign that preserves the brand’s heritage while putting sustainability at the forefront.
Using only cellulose-based materials that carefully balance function, experience and sustainability, the new coffret reduces CO2 emissions from its packaging by an impressive 57 per cent compared with the former design. The new packaging took two years to develop, a testament to the time-honoured craftsmanship that goes into each bottle of the eau-de-vie. Retaining the brand’s signature red colour, the redesigned boxes are available in Louis XIII boutiques.
This story is from the February 2024 edition of Tatler Hong Kong.
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This story is from the February 2024 edition of Tatler Hong Kong.
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