Last year, Martell celebrated 130 years in the local scene-a proud milestone for the maison since its first arrival on our shores via Penang. To mark the occasion, the brand threw an extravagant dinner with key figures from its headquarters in attendance. During our conversation with marketing director Richard Black, we learned how the brand adapts with the times to remain relevant in an ever-evolving market.
"Malaysia is our second most important market globally in terms of value, and we're here to celebrate a major milestone; people really love cognac here, it's respected, and enjoyed with local food, plus there's a lot of activities around it that see the younger generations gaining a liking for the spirit, shared Black.
This story is from the February 2024 edition of Tatler Malaysia.
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This story is from the February 2024 edition of Tatler Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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