This unique showcase offered an immersive and interactive experience, embodying BMW’s Forwardism philosophy, seamlessly melding art with luxury. It reimagines the once unthinkable and pushes the boundaries of automotive excellence.
The setting for this captivating experience was the Mandarin Oriental, Kuala Lumpur, where guests were treated to an up-close encounter with the all-electric BMW i7 and an exploration of BMW’s vision for sustainability, all under one roof. The entire lineup of the 7 series from its first iteration to its latest was on display outside the space which showcased the impressive journey the car has experienced.
This story is from the November 2023 edition of Tatler Malaysia.
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This story is from the November 2023 edition of Tatler Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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