Uniqlo, Dolce & Gabbana and Tommy Hilfiger are just three of the major brands to have shown their support for 8Sian, a Malaysian NFT project launched in 2021. Weaving in "intricate details steeped in historical significance", the collection of 8,888 artworks depicting Asian women is owned by more than 4,000 buyers, and celebrates the diversity of women from across the continent.
In March this year, 8Sian participated in virtual platform Decentraland's Metaverse Fashion Week, where the team forged partnerships with international labels.
Four months later, 8Sian announced its collaboration with billion-dollar online apparel shopping platform Cider. 8Sian and Cider launched a virtual interactive museum, in which visitors' avatars can walk and buy outfits worn by 30 of the collection's avatars.
This story is from the November 2022 edition of Tatler Malaysia.
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This story is from the November 2022 edition of Tatler Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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