To remain competitive in the smartphone industry, companies prioritise innovation as a core principle of their business strategy. Indeed, smartphones have evolved tremendously over the years. Their displays have grown in size as they become slimmer—especially for foldable phones.
According to a report by research house International Data Corporation, 7.1 million units of foldable phones were shipped in 2021. Analysts predict their market will reach 27.6 million units with a value of US$29 billion by 2025.
In early 2023, smartphone giant Oppo emerged as the market leader in China’s folding phone screen market, capturing a 30 percent market share in January 2023. This growth is attributed to the strong performance of Oppo’s Find N2 and Find N2 Flip models.
This story is from the May 2023 edition of Tatler Malaysia.
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This story is from the May 2023 edition of Tatler Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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