By all counts, Rolex is a behemoth. Long-term vision is at the heart of the Rolex philosophy and the company's various activities. Its core values a passion for quality, a taste for innovation, and a quest for excellence - are based upon concepts of longevity that define its mission across all its activities.
It has always been the company's mission to manufacture watches that support human achievement. These achievements now incorporate sustainable development to meet the needs of the present without compromising the ability of future generations to meet theirs. Every day, Rolex takes action to contribute to this crucial collective effort.
Long before sustainability entered the public consciousness, or became a buzzword, creating durable products was already part of the Rolex playbook. Its watches, as we know, are built to last, and with proper care and maintenance, can be passed down the generations to live several lives.
On the secondary market, Rolex watches are still as sought after. Recognising this, the brand launched its Rolex Certified PreOwned programme in 2022, giving customers the chance to pick up second-hand models from an official retailer, with the assurance that the pieces are legitimate. These watches benefit from all the quality criteria and standards that characterise Rolex products and come with an international two-year warranty when they are resold within the official distribution network.
But sustainability has facets beyond longevity or circularity. To that end, the Swiss manufacture drew up a laundry list of areas that needed improvement on the sustainability front, covering both internal and external aspects of the business.
This story is from the February 2024 edition of Tatler Singapore.
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This story is from the February 2024 edition of Tatler Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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