Look What's in Store

Following the opening of the new Tiffany & Co flagship store in New York, Tatler caught up with the brand's Alexandre Arnault

- Jacqueline Tsang

New Yorkers trying to navigate past the corner of 5th Avenue and 57th Street would have found it even more gridlocked than usual on the evening of April 27—the city block was packed with shouting fans making heart shapes with their fingers, smartphones waving haphazardly in the air and enough stars on the red carpet (it was actually blue) to make up their own glitzy constellation. After four years of renovation, Tiffany & Co has finally reopened its doors. 

The brand’s flagship where Audrey Hepburn famously chewed on a croissant in Breakfast at Tiffany’s is now christened The Landmark, and the rebirth—the venue’s first transformation since it opened in 1940—is meant to mark a “new era” for the retailer, according to Alexandre Arnault, Tiffany’s executive vice president of product and communications. 

“It is the ultimate physical representation of everything Tiffany stands for: pushing boundaries, relentless innovation and cutting-edge craftsmanship have been defining pillars of the house since its founding in 1837,” he explains to Tatler. “The Landmark is the latest manifestation of these core values.” Arnault expressed the need for the venue to be more than simply a jewellery store, but rather an immersive destination where art, craftsmanship, heritage and lifestyle could converge. The building houses custom artwork, never-before-seen jewels, and immersive displays that are meant to define the new Landmark as one of the most prestigious stores in Manhattan.

The ambitious vision was shared with a team of architects and designers, including Peter Marino, a longstanding LVMH collaborator, and Shohei Shigematsu of architectural firm Office for Metropolitan Architecture (OMA).