Watch influencers and dedicated watch appreciation accounts are aplenty on social media and there is certainly one for every kind of horological enthusiast. Still, it is very much a male-dominated space, even though things are changing with the rise of more female watch collectors such as Deborah Wong and Stephanie Soh. The close friends are co-founders of TickTockBelles (@ticktockbelles), a women-centric timepiece appreciation community that they started on Instagram in 2022.
"We aim to support women's interests in watch collecting by promoting watch appreciation as a passion and timepiece collecting as a hobby," shares Wong, who is a business development leader in the IT industry. "Our vision is to forge a gender-friendly watch community that embraces the female collector."
The bulk of TickTockBelles' content centres on showcasing how watches, ranging from vintage to neo-vintage and current collections, look on a woman's wrist. Wong says that these wrist shots are accompanied by some information about the timepiece, which the platform tries not to overcomplicate in order to remain as accessible and approachable as possible. These posts are interspersed with content on its co-founders, who are always fashionably dressed, attending brand events, or hosting their own events for the TickTockBelles community.
"One of our objectives is to connect our female (and nowadays many male) community friends with watchmakers, CEOs and brands," says Wong. "We've also started to reach out to collectors and watch enthusiasts outside of Singapore to build a more borderless community through our shared passion."
This story is from the February 2024 edition of Tatler Singapore.
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This story is from the February 2024 edition of Tatler Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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