In the wake of a global health crisis (read: Covid-19), Singapore's fitness landscape has not merely recovered it has flourished. The industry's remarkable adaptability has given rise to innovative business models and community-driven initiatives, redefining the pursuit of wellness in the nation.
As Singapore emerged from the pandemic's shadow, a profound shift in priorities became evident. Rachel Chiam, owner and studio manager of BFT Loyang, observes, "Today's consumers are increasingly willing to invest in gym memberships, recognising the intrinsic value of both physical and mental well-being." She adds, "The flexibility in class timings and global access to BFTs worldwide has been a boon for frequent travellers, allowing them to maintain their fitness routines regardless of location." This newfound appreciation for fitness has catalysed a surge in gym memberships, with flexibility and global access becoming prized commodities.
Luke Guanlao, group CEO of Inspire Brands Asia, overseeing Anytime Fitness and SUMHIIT Fitness, corroborates this trend.
This story is from the September 2024 edition of The PEAK Singapore.
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This story is from the September 2024 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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