Since the first dating app, Match. com, was created in 1995, finding love virtually has changed aplenty. Created in 2014 by Whitney Wolfe Herd, former VP of Marketing at the dating app Tinder, who sued the latter for sexual discrimination and harassment, Bumble was deemed a “feminist dating app” where only women could make the first contact in heterosexual matches.
Nine years later, the business of virtual dating apps has seen an explosion of entrants catering to different countries and clientele with up to 1,500 dating apps and websites available in the world.
With singles spoilt for choice, we speak to Lucille McCart, APAC communications director, to find out how Bumble remains competitive and continues to pave the way for more genuine connections online.
What was the market like when Bumble first launched?
When Bumble first launched, there was a stigma attached to meeting people online. This was due to both the limited products on the marketplace, the unfamiliar nature of looking for a romantic partner on the internet, and some hesitancy about whether it was safe and if you could find a quality match.
This story is from the October 2023 edition of The PEAK Singapore.
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This story is from the October 2023 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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