Design permeates all aspects of our lives, but it is great design that makes life truly pleasurable. In this regard, architecture and watchmaking have plenty in common; both disciplines espouse the values of precision, innovation, attention to detail, aesthetics, and timelessness.
This is why Rolex has been the Exclusive Partner and Official Timepiece of La Biennale di Venezia since 2014. In the same year, the Rolex Pavilion was erected at the Biennale Architettura, where it has since become a fixture.
As passionate about global culture and artistic excellence as it is about horology, the brand has an extensive portfolio within the Rolex Perpetual Arts Initiative, which supports various individuals and projects across the fields of music, cinema, the arts, and, of course, architecture. This year marks the fifth time Rolex has held the role of Exclusive Partner and Official Timepiece of the biennale, whose main agenda is to propose and showcase architectural solutions to contemporary societal, humanistic, and technological issues.
This story is from the September 2023 edition of The PEAK Singapore.
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This story is from the September 2023 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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