The Hottest New Watches have Lots of Colour - and a Hook

Hublot and Takashi Murakami present 13 unique timepieces with corresponding NFTs.

There is a unique prerequisite for would-be buyers of the latest launches by Hublot: They need to own at least one of the 324 non-fungible tokens (NFTs) that were issued last April as part of an earlier collaboration between Hublot and influential pop artist Takashi Murakami.

That’s the first step to owning pieces of the new collection by Hublot and Murakami, which comprises 13 unique watches with accompanying NFTs. The watches combine elements from two prior collaborative timepieces: the Classic Fusion Takashi Murakami All Black and the Classic Fusion Takashi Murakami Sapphire Rainbow. Each of the new 45mm black ceramic watches features a gem-set flower — a Murakami signature — that spins with the wearer’s wrist movements.

When sales start next month, 12 of the 13 new watches will be launched. Each of these 12 models will feature monochromatic, gem-set petals, with each watch being of a different colour. The owner of each watch will also receive its corresponding, exclusive NFT.

The 13th watch, which has a flower set with gemstones in a rainbow of colours, will only be launched next April — and here, the stakes are even higher. To buy this timepiece, you’ll need to first collect all 12 of the aforementioned new NFTs, which can be traded on the NFT trading platform, OpenSea. If no one manages to do so, Hublot will auction the timepiece for charity.

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MORE COLOURFUL NEW TIMEPIECES WITH A DIFFERENCE

01 ROGER DUBUIS