No clothing company has shaped the preppy aesthetic as much as Brooks Brothers. For generations, it was the home of the best American suiting and wardrobe staples for a WASP-y East Coast lifestyle. The brand truly peaked in the public’s imagination with the yuppies of the ’80s, although the company history actually dates back to 1818, officially making BB the oldest operating American apparel brand. Recently out of bankruptcy and now under new ownership, the label is reclaiming the mantle of preppy thanks to new creative director Michael Bastian. “I’m the creative director of a company whose brand I’m very much aligned with,” he tells us from his apartment in New York City. “I’m doing the things I love and want to wear myself.”
This story is from the November 2022 edition of MAXIM Australia.
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This story is from the November 2022 edition of MAXIM Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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