The Oxford English Dictionary long maintained that the Martini cocktail derived its name from Martini & Rossi vermouth; however the first mentions of the drink in print date back to well before the famed firm was founded in Turin, Italy in 1863. No matter— the two have become synonymous thanks to Martini’s mastery of the ultimate aperitif; and though these days all sorts of vermouths have crept their way into martini glasses, none have the potent blend of pedigree, purity, and prestige of the Italian original. Even James Bond chose it for his shaken-not-stirred vodka variation in 1962’s Dr. No.
Martini & Rossi, which recently celebrated its 160th anniversary with a suitably stylish, star-studded soirée in Milan where guests included actress Dakota Johnson and mega-influencer Chiara Ferragni, is not in fact the oldest Italian vermouth in existence, but it is undoubtedly the most iconic. Even those who have never tasted it will recognize its famed logos and racing stripes, the bold colors as evocative of la dolce vita as any Fellini film.
This story is from the Jan Feb 2024 edition of Maxim US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Jan Feb 2024 edition of Maxim US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
150 YEARS of SUPERYACHTS STYLE
Here's why Benetti's expensive-but-worth-it vessels have been favored by the beautiful people, from James Bond to Donald Trump, David Bowie and Jay-Z
KING of the PRANCING HORSES
The extremely sought-after Ferrari 250 series-including the sales record-setting 250 GTO-are the most valuable cars that money can buy
LUST for LIFE
French photographer Philippe Shangti's world of lush, sometimes lurid seenes isn't always what it seems
A CENTURY of MOROCCAN STYLE
The legendary La Mamounia in Marrakech unveils a multimillion-dollar renovation on the occasion of its 100th anniversary
SPRITZ & SPREZZATURA
Everything you need to know about the evolution of the spritz, which has gone beyond bitter into vibrant, refreshing and eclectic
APEX PREDATOR
Driving the new GT 63 supercar across the hills of Spain reveals Mercedes-AMG only made a great supercar better
HAPPIEST ANNIVERSARIES
When it comes to fine smokes, \"anniversario\" blends just keep getting better with time
THE RAZOR'S EDGE
Collectors are taking note of William Henry's nextlevel pocket knives, the ultimate in luxury cutting tools
LIGHTS, CAMERA ,ACTION!
A conversation with Emmy-winning cinematographer and director Keyan Safyari
ROLLIN' THUNDER
Malaysia's Rollin Machine crafts a world-class tribute to the Royal Enfield Interceptor