7" Heaven & Hell the Story of the 45 - The 45 turns 75 this year. Matthew Quinlan charts its history, recalling the RPM wars and two belligerent titans who went into battle over the speed of spinning sound
Record Collector|September 2024
Someone needs to come and empty the bins behind the Lloyds Bank branch in Kingston-upon-Thames. It’s been raining and flattened cardboard slumps next to a flytipped air conditioning unit and a rusting clothes rack. There are two signs at head height on the red brick wall. One warns that you’ll be clamped if you park here; the other, a stainless-steel plaque, marks Nipper’s 100th birthday. Nipper, the dog at the heart of the HMV and RCA Victor logos, was a white terrier with chocolate brown ears, maybe a Jack Russell, Smooth Fox, or Bull Terrier, more likely a mix. This is his final resting place. He was buried under a mulberry tree but, you know, urban sprawl, progress, etc. The plaque was unveiled by the Chairman of HMV Stores on 15 August 1984, while Captain Sensible, Janice Long, and a Nipper doppelganger looked on. Round the corner, at HMV and Our Price, George Michael’s Careless Whisper was flying off the shelves, and every copy turned at 45 RPM.
By Matthew Quinlan
7"  Heaven & Hell the Story of the 45 - The 45 turns 75 this year. Matthew Quinlan charts its history, recalling the RPM wars and two belligerent titans who went into battle over the speed of spinning sound

Someone needs to come and empty the bins behind the Lloyds Bank branch in Kingston-upon-Thames. It’s been raining and flattened cardboard slumps next to a flytipped air conditioning unit and a rusting clothes rack. There are two signs at head height on the red brick wall. One warns that you’ll be clamped if you park here; the other, a stainless-steel plaque, marks Nipper’s 100th birthday. Nipper, the dog at the heart of the HMV and RCA Victor logos, was a white terrier with chocolate brown ears, maybe a Jack Russell, Smooth Fox, or Bull Terrier, more likely a mix. This is his final resting place. He was buried under a mulberry tree but, you know, urban sprawl, progress, etc. The plaque was unveiled by the Chairman of HMV Stores on 15 August 1984, while Captain Sensible, Janice Long, and a Nipper doppelganger looked on. Round the corner, at HMV and Our Price, George Michael’s Careless Whisper was flying off the shelves, and every copy turned at 45 RPM.

Nipper had been at the centre of the first music format war. The original His Master’s Voice painting had him listening, ear cocked, bewildered, to a wax cylinder on a Phonograph until, in late 1899, technological progress and some deft brush work left him listening to a flat black disc on a Gramophone. The flat disc obliterated the cylinder and HMV and RCA Victor had their logo. From around 1912, when Thomas Edison, the father of recording, threw in the towel on cylinders, it was all about records. The battle shifted to how fast they turned.

The four-speed hear box

This story is from the September 2024 edition of Record Collector.

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This story is from the September 2024 edition of Record Collector.

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7"  Heaven & Hell the Story of the 45 - The 45 turns 75 this year. Matthew Quinlan charts its history, recalling the RPM wars and two belligerent titans who went into battle over the speed of spinning sound
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7" Heaven & Hell the Story of the 45 - The 45 turns 75 this year. Matthew Quinlan charts its history, recalling the RPM wars and two belligerent titans who went into battle over the speed of spinning sound

Someone needs to come and empty the bins behind the Lloyds Bank branch in Kingston-upon-Thames. It’s been raining and flattened cardboard slumps next to a flytipped air conditioning unit and a rusting clothes rack. There are two signs at head height on the red brick wall. One warns that you’ll be clamped if you park here; the other, a stainless-steel plaque, marks Nipper’s 100th birthday. Nipper, the dog at the heart of the HMV and RCA Victor logos, was a white terrier with chocolate brown ears, maybe a Jack Russell, Smooth Fox, or Bull Terrier, more likely a mix. This is his final resting place. He was buried under a mulberry tree but, you know, urban sprawl, progress, etc. The plaque was unveiled by the Chairman of HMV Stores on 15 August 1984, while Captain Sensible, Janice Long, and a Nipper doppelganger looked on. Round the corner, at HMV and Our Price, George Michael’s Careless Whisper was flying off the shelves, and every copy turned at 45 RPM.

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