A Tale of Two Whiskies

Industry leaders and start-ups alike are betting big on innovative, made-in-India whiskies

- AMIT DIXIT

There’s never a dull moment in the Indian alco-bev scene. Something’s always brewing. Two recent launches are testimony to the ethos of innovation and craftsmanship that drives the creation of whisky, which remains the top-selling spirit in India.

Single, Ready to Mingle

April saw the understated launch of the McDowell’s & Co Distiller’s Batch Indian Single Malt in Gurgaon in the presence of Ruchira Jaitly, CMO and Vikram Damodaran, Chief Innovation Officer, Diageo India. The launch was ground-breaking for several reasons. India’s beloved blended whisky brand has waded into the single-malt space (truth be told, they did launch a single malt in the 1990s as well, but that’s well before Diageo came into the picture).