There’s never a dull moment in the Indian alco-bev scene. Something’s always brewing. Two recent launches are testimony to the ethos of innovation and craftsmanship that drives the creation of whisky, which remains the top-selling spirit in India.
Single, Ready to Mingle
April saw the understated launch of the McDowell’s & Co Distiller’s Batch Indian Single Malt in Gurgaon in the presence of Ruchira Jaitly, CMO and Vikram Damodaran, Chief Innovation Officer, Diageo India. The launch was ground-breaking for several reasons. India’s beloved blended whisky brand has waded into the single-malt space (truth be told, they did launch a single malt in the 1990s as well, but that’s well before Diageo came into the picture).
This story is from the June 17, 2024 edition of India Today.
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This story is from the June 17, 2024 edition of India Today.
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