Creating Magic

A look at three innovative product designers, who are happily pushing the envelope

- RIDHI KALE

Putting the Fun in Functional

PRIYAM DOSHI, 39 Founder & Design Head Name Place Animal Thing @nameplaceanimalthing (Instagram)

In 2008 when Priyam Doshi was an engineering student, he decided that if he ever starts his own brand he is going to call it Name Place Animal Thing. "As a young designer, I realised that using names, places, animals, and things as inspiration allowed me to design anything under the sun," says Doshi. The real push to start his own venture came when the company he worked for shutdown, and he started dabbling in furniture and lights and so his brand was official launched in April 2020.

Doshi retails furniture and lights, with a continually expanding list of products. "Additionally, we custom design and build lights and furniture for interior designers and architects. Our product categories include floor lamps, table lamps, pendant lights, bar and storage cabinets/ units, and bookshelves," he adds. Like his product line, the materials (wood, steel, stone sheets, fabrics, clay, stone, paper, brass, and aluminium) he uses are also ever expanding. "As a young studio, we are in an exploratory phase, and I want to maintain that freedom to experiment," he adds.