They call her the Meerabai of Gen Z. Twenty-seven-year-old Jaya Kishori from Kolkata turns Krishna folktales into 30-second clips to address issues of loneliness, friendship and lack of selfconfidence. This has helped ‘Jaya didi’, as she is known, gain over 1.9 million followers on Facebook and another two million on YouTube. Her namesake, Jaya Pandey, a 16-year-old in Delhi, swears by her. “I have to keep shifting schools because my par-ents are in the army,” says Pandey. “But wherever I go, Jaya didi is with me. I would be lost in the maze of change without her as my guide.”
There is also Devi Ushma Kishoriji from Jhansi. Infinitely wise for a 14-year-old, she gets regular leave from school to post new content for her 10,000 followers on Instagram. Most of her posts are about finding peace amidst the bewildering experiences of life.
This story is from the June 19, 2023 edition of India Today.
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This story is from the June 19, 2023 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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