INDIAN COFFEE BLOSSOMS
India Today|July 08, 2024
Indian planters are reaping a windfall as a supply deficit due to a drought in Vietnam, the biggest coffee-producing country after Brazil and the largest supplier of Robusta beans, results in a boom in prices
Ajay Sukumaran
INDIAN COFFEE BLOSSOMS

For those who start and end their day with a cup of coffee, the Americano, cappuccino or latte at Starbucks and Blue Tokai, or any of the other coffee aficionado’s haunts in India like Third Wave and Tim Hortons, tasted just the same last year. But coffee planters in the country were served a bitter brew, as a dip in prices in the international market and factors like erratic weather and lower domestic yields made it difficult for them to even recover investments. One of those left grappling with such consequences was Satish A.T., a coffee planter from Sakleshpur, nestled in the Western Ghats in Karnataka, a state that accounts for over 70 per cent of India’s coffee production. Pushed to defaulting on a bank loan running into several lakhs, Satish lost a piece of land he had pledged as collateral, when the lender moved the debt recovery tribunal. Shift to 2024, and Satish finds himself in vastly different circumstances. Buoyed by a record high in coffee prices, he has even bought a new car on a full down payment of Rs 17 lakh. Talking about the land he lost, Satish said, “If it were this year, I could have retained the land.”

This story is from the July 08, 2024 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the July 08, 2024 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM INDIA TODAYView All
Keeping It Real
India Today

Keeping It Real

KARTIK AARYAN SHOWS OFF HIS ACTING PROWESS AS MURLIKANT PETKAR, INDIA'S FIRST PARALYMPIC GOLD MEDALLIST, IN THE KABIR KHAN-DIRECTED CHANDU CHAMPION

time-read
3 mins  |
July 08, 2024
A Healthy Dose of Reading
India Today

A Healthy Dose of Reading

Superbugs, superdocs and the pharma-industrial complex

time-read
2 mins  |
July 08, 2024
The Life Eternal
India Today

The Life Eternal

THE QUEST FOR IMMORTALITY AND THE SCIENCE BEHIND IT ARE EXPLAINED IN LAYPERSON'S TERMS IN THIS BOOK BY THE NOBEL LAUREATE VENKI RAMAKRISHNAN

time-read
2 mins  |
July 08, 2024
It's Raining THRILLERS
India Today

It's Raining THRILLERS

AFTER A DRY SUMMER SPELL, A FLOOD OF FRESH FILMS SHOULD BRING RELIEF TO PARCHED AUDIENCES

time-read
8 mins  |
July 08, 2024
HAUTE TABLES
India Today

HAUTE TABLES

MAKEOVERS ARE GIVING MUMBAI'S LEGACY RESTAURANTS A FRESH LEASE OF LIFE

time-read
2 mins  |
July 08, 2024
A Taste of India
India Today

A Taste of India

Delhi's INDIAN ACCENT and Mumbai's MASQUE make it to the extended list of the World's 50 Best Restaurants 2024

time-read
1 min  |
July 08, 2024
Back to the Origin
India Today

Back to the Origin

Artist PARESH MAITY talks about his installation'Genesis'-at Personal Structures, a biennial art exhibition in Venice

time-read
1 min  |
July 08, 2024
CONTINENTAL LINKS
India Today

CONTINENTAL LINKS

Hamisha Daryani Ahuja's Postcards on Netflix highlights the cultural similarities between India and Nigeria

time-read
2 mins  |
July 08, 2024
INDIAN COFFEE BLOSSOMS
India Today

INDIAN COFFEE BLOSSOMS

Indian planters are reaping a windfall as a supply deficit due to a drought in Vietnam, the biggest coffee-producing country after Brazil and the largest supplier of Robusta beans, results in a boom in prices

time-read
6 mins  |
July 08, 2024
REVISITING AGNIPATH
India Today

REVISITING AGNIPATH

Feedback on the military recruitment scheme from various stakeholders has suggested several changes. With the issue exacting a heavy electoral cost too, Modi 3.0 is considering how to make it better

time-read
7 mins  |
July 08, 2024