THE BUYER'S GUIDE

Once upon a time to buy baby furniture, furnishings and accessories you had to plan a trip overseas. Now, with so many brands available in the country, parents are truly spoilt for choice.

- RIDHI KALE

How's this for novelty? A luxury ayurveda-inspired baby care line that Apoorva Pandey (CMO) launched in August 2022. They retail baby bath care, skin care, feeding necessities, soft and wooden toys, baby nursery requisites and organic cotton clothing.

From bamboo and neemwood to organic cotton and ayurvedic herbs and oils, they use FDA-approved and AYUSH-certified ingredients. The brand will soon introduce dohars, bolsters, placemats, bib-aprons and coasters.

Price ₹399 to ₹75,000;
At @babyforestayurveda (Instagram)

Baby Jalebi

Suraj Nehra, Rati Nehra and Gunia Chopra founded Baby Jalebi in 2013 when Rati and Chopra had babies. The brand started with one tailor and one woman to help iron and pack the products and today has hundreds of craftsmen working for it. Newborn essentials such as mittens and booties, changing stations, diaper caddies, baby bedding, diaper bags and gift boxes are available for purchase. They use 100 per cent organic cotton and their latest range focuses on hand embroidery.
Currently, they are busy expanding their range.

Price ₹1,500 to ₹25,000; At www.babyjalebi.​com

Cinta

It took Rupika Harshwardhan P three years of development to launch CINTA in 2024. The brand retails furniture, toys and decor, primarily crafted from a sustainable material rattan, rooted in traditional crafts. Some designs use water hyacinth. Their USP? Each piece (be it the Lyla Butterfly Chair, Little Lamb Bassinet or Luna Unicorn storage basket) is designed keeping a child's safety in mind.

Price ₹2,999 to ₹35,000; At @cintakidsofficial (Instagram)

Cradle & Maa