A few years ago, if you were offered an Indian whisky at someone’s house, chances are you would have scoffed at it and opted for wine or another spirit. Even though whisky is India’s ‘national drink’, historically local Indian brands were neither considered premium nor appreciated by discerning Indian consumers. Though over the years, Amrut and several other brands have changed the complexion of whisky appreciation in India. Now, a new category has evolved, not just in India but even on the global landscape— Indian Whisky!
Whisky—more specifically Scotch—has had a strong hold in the Indian spirits market for decades. Its history in the country dates to the colonial period, when local grain spirits in a style akin to whisky started to be produced to cater to the demand of British soldiers; whiskies were lighter in body and flavour compared with Scotch whisky.
This story is from the October 09, 2023 edition of India Today.
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This story is from the October 09, 2023 edition of India Today.
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