THE NARRATIVE OF DESIRE
India Today|16th September, 2024
HAUTE JOAILLERIE STYLES THAT ARE ALL SET TO SHINE FOR THE UPCOMING SEASON OF FESTIVITIES
Richa Goyal Sikri
THE NARRATIVE OF DESIRE

When it comes to the festive or wedding season, India sparkles with more than just lights and celebration. For Indians, the narrative of jewellery is informed by an ingrained expression of identity, tradition, and personal style. For this coming season, the shifts in jewellery design speak to a new generation that values heritage, and craftsmanship as much as it does self-expression. So whether you are a bride (or groom)-to-be, a jewellery aficionado, or just someone seeking to elevate your festive wardrobe, this is your guide to the changing dynamics in Indian jewellery.

SUPERIOR CRAFTSMANSHIP

It's no longer enough to wear a large necklace at an event, the quality of its craftsmanship with better grade of precious stones used in the piece together communicate the wearer's refined taste, discerning eye, and family background. Word to the wise: Buy the best quality within your budget; you will benefit from buying a premium-quality spinel instead of a commercial-grade ruby. Buy fewer pieces but scrutinise every segment of the jewel (front and back) to ensure it boasts a fine finish.

Price ₹6.56 lakh info@amrapalijewels.​com.

HAIR COMES THE BRIDE

A big fat Indian wedding is perfect to go royal, and the few jewels that are integral to this visual are turban and hair ornaments, as well as bejewelled buttons studded with diamonds and gemstones.

Turban ornaments are all the rage as they easily transform into elegant pendants for post-wedding revelry.

Expect more Sherwani or Bandgala buttons for both men and women in diamonds and colourful gems. Brides are also enthusiastically donning hair ornaments sourced from India's vast cultural repository.

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