In a cinematic narrative that showcased the tableau of contemporary Indian luxury in all its glory, Longitude77 finally breathed life in a slosh of amber gold, captured in a thousand glasses that clinked together in crystal symphony at DLF Golf & Country Club, Gurugram on December 13. As the muse fused with the matter and subject and symbolism waltzed the night away. Spice caught up with Kartik Mohindra, Chief Marketing Officer & Head Global Business Development at Pernod Ricard India to figure out the drama behind the dram, compelling storytelling aside. "It's been a dream in the making for seven years now," he says. "Sometimes, that's how long it takes to make a quality product and build a quality brand. Even though the wait has been long, it is over and the moment of reveal is finally here."
Why an Indian single malt?
This story is from the January 01, 2024 edition of India Today.
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This story is from the January 01, 2024 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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