The last two decades have been watershed years for the Indian alco-bev industry with a new breed of producers cropping up on the scene. This was a younger demographic, and comprised of those who were fed-up of being offered sub-par drinks to stock their bars and had realised that there was nothing stopping them from producing world class spirits right here on Indian shores. It certainly helped that many of them didn't enter this realm to earn their daily bread but more so as a passion project. In other words, it was more a matter of pride and prestige than profit and payrolls so it was easy to bring a 'no compromise' attitude to the table and make it stick.
What made these passion projects viable entrepreneurial ventures was that these young startups were not merely content to make a good drink but also sought international validation. A spate of awards at internationally recognised competitions and platforms made even the most skeptical Indian consumer sit up and take notice and a sip as well. The rest, as one might say, is history in the making and the recent release of a limited batch (102 bottles only) of luxury Mahua spirit, Six Brothers, from South Seas distilleries-priced at an eye-watering ₹1.02 lakh-has made all the right moves to make the alcohol industry take cognisance of India's presence on the scene.
The moment has gained such traction that we are now seeing new brands faster than we can take them home and try them. Here then, in my tasting experience, are some of the top products that have launched recently and are definitely worthy of your reckoning.
Cherrapunji Gin
Denne historien er fra November 11, 2024 - Special Issue-utgaven av India Today.
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Denne historien er fra November 11, 2024 - Special Issue-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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HISTORY BOY
With his latest turn as Charles Sobhraj in Vikramaditya Motwane’s Black Warrant, actor Sidhant Gupta may well have found his groove
A JOB WELL DONE
The middle class gets massive tax cuts, the economy a consumption boost and the promise of reforms, whose execution will put India on the path to higher growth
An Artist's Garden
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NOW PUSH THE PEDAL HARD
Budget 2025 sets the direction on crucial aspects of the economy. But now it needs to speed up implementation, further ease regulatory clamps and introduce tax, farm and labour reform to get India truly going
Desi Diva
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DALÍ IN DELHI
The greatest surrealist artist of the 20th century comes to India in a major exhibition
Happy Together
ROHAN KANAWADE'S TENDER GAY ROMANCE, SABAR BONDA, HAS WON THE TOP JURY PRIZE IN THE WORLD CINEMA SECTION AT THE SUNDANCE FILM FESTIVAL
SHIFTING EZHAVA GOALS
SNDP chief Natesan's editorial praised CM Pinarayi Vijayan and the Left...and blasted the Congress and ally BJP for their 'pathetic' treatment of Ezhavas
A Brush with Cubism
Deconstructed Realms, a new exhibition at DAG Delhi, offers a window into Indian artists' engagement with Cubism
THE VIRAL AND THE VENERABLE
The burning light of Upanishadic wisdom is not for everyone, they say.