THE TOP SHELF INDIAN SPIRITS
India Today|November 11, 2024 - Special Issue
Toasting some of the finest sips from around the country
Magandeep Singh
THE TOP SHELF INDIAN SPIRITS

The last two decades have been watershed years for the Indian alco-bev industry with a new breed of producers cropping up on the scene. This was a younger demographic, and comprised of those who were fed-up of being offered sub-par drinks to stock their bars and had realised that there was nothing stopping them from producing world class spirits right here on Indian shores. It certainly helped that many of them didn't enter this realm to earn their daily bread but more so as a passion project. In other words, it was more a matter of pride and prestige than profit and payrolls so it was easy to bring a 'no compromise' attitude to the table and make it stick.

What made these passion projects viable entrepreneurial ventures was that these young startups were not merely content to make a good drink but also sought international validation. A spate of awards at internationally recognised competitions and platforms made even the most skeptical Indian consumer sit up and take notice and a sip as well. The rest, as one might say, is history in the making and the recent release of a limited batch (102 bottles only) of luxury Mahua spirit, Six Brothers, from South Seas distilleries-priced at an eye-watering 1.02 lakh-has made all the right moves to make the alcohol industry take cognisance of India's presence on the scene.

The moment has gained such traction that we are now seeing new brands faster than we can take them home and try them. Here then, in my tasting experience, are some of the top products that have launched recently and are definitely worthy of your reckoning.

Cherrapunji Gin

This story is from the November 11, 2024 - Special Issue edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the November 11, 2024 - Special Issue edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM INDIA TODAYView All
He gave the beat to the world
India Today

He gave the beat to the world

He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai

time-read
3 mins  |
December 30, 2024
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
India Today

KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE

All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations

time-read
3 mins  |
December 30, 2024
SPIRITUALITY - THE GURUS OF COOL
India Today

SPIRITUALITY - THE GURUS OF COOL

Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today

time-read
2 mins  |
December 30, 2024
RETAIL SHOPPING - THE MALL MANIA
India Today

RETAIL SHOPPING - THE MALL MANIA

Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone

time-read
2 mins  |
December 30, 2024
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
India Today

CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS

ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi

time-read
2 mins  |
December 30, 2024
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
India Today

INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE

Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun

time-read
2 mins  |
December 30, 2024
INDIAN ART - A BRUSH WITH GOLD DUST
India Today

INDIAN ART - A BRUSH WITH GOLD DUST

The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts

time-read
2 mins  |
December 30, 2024
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
India Today

FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL

The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products

time-read
2 mins  |
December 30, 2024
THE INDIPOP TREND - DISCO GOES DESI
India Today

THE INDIPOP TREND - DISCO GOES DESI

For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born

time-read
4 mins  |
December 30, 2024
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India Today

SHOLAY 1975 - THE BIRTH OF THE FANDEMIC

India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues

time-read
3 mins  |
December 30, 2024