The last two decades have been watershed years for the Indian alco-bev industry with a new breed of producers cropping up on the scene. This was a younger demographic, and comprised of those who were fed-up of being offered sub-par drinks to stock their bars and had realised that there was nothing stopping them from producing world class spirits right here on Indian shores. It certainly helped that many of them didn't enter this realm to earn their daily bread but more so as a passion project. In other words, it was more a matter of pride and prestige than profit and payrolls so it was easy to bring a 'no compromise' attitude to the table and make it stick.
What made these passion projects viable entrepreneurial ventures was that these young startups were not merely content to make a good drink but also sought international validation. A spate of awards at internationally recognised competitions and platforms made even the most skeptical Indian consumer sit up and take notice and a sip as well. The rest, as one might say, is history in the making and the recent release of a limited batch (102 bottles only) of luxury Mahua spirit, Six Brothers, from South Seas distilleries-priced at an eye-watering ₹1.02 lakh-has made all the right moves to make the alcohol industry take cognisance of India's presence on the scene.
The moment has gained such traction that we are now seeing new brands faster than we can take them home and try them. Here then, in my tasting experience, are some of the top products that have launched recently and are definitely worthy of your reckoning.
Cherrapunji Gin
Diese Geschichte stammt aus der November 11, 2024 - Special Issue-Ausgabe von India Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der November 11, 2024 - Special Issue-Ausgabe von India Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
A Cut Above the Rest
Oft ignored, the ceiling in a room is so much more than a necessity
THE GRAND STAND
This atypical bachelor pad for Delhivery's Sandeep Barasia is all about balancing art with form, aesthetics with functionality and materiality with context
50 SHADES OF WHITE
From ivory to ecru, TV actor Ankita Lokhande and reality TV star Vicky Jain's apartment in Mumbai is all about a fresh and clean feel
"GOOD DESIGN IS EFFICIENT, BEAUTIFUL AND PROBLEM SOLVING"
Known for creating thoughtfully crafted spaces, architect Jaskaran Singh takes us through the legacy he was born into
HITCHED AT HOME
From offbeat décor to eco-friendly design elements, an intimate wedding runs high on undeniable charm and unique sentiments
ROOM TO BLOOM
Bring wedding festivities indoors with flowers and hues that set the mood for this beautiful tablescape
THE RITE CHOICE
Move over heaven, well-designed and stylish marriages require the Abu Jani Sandeep Khosla touch. They share how to ace this space.
Twist on Tradition
Stylish storytelling, vibrant vistas, trendy textiles and modern magic, wedding decor is a beautifully crafted and personal tale today
TROUSSEAU TROVE
From preserved flowers to bountiful hampers, what you give the bride and groom will set the tone for their life ahead
iSpy
Your guide to the hottest new stores and products