Fawzul Kabeer looks a tad overwhelmed, guiding workers at his cricket bat manufacturing unit at Halmulla in south Kashmir's Anantnag, as they fine-tune the ones ready for despatch. "We have to ready 300 cricket bats for 20 international players in this World Cup. Half the order is complete but we are working late into the evenings to get the rest ready," says Kabeer, whose unit is the only one in the Valley to meet ICC (International Cricket Council) specifications for cricket bats. Cricketers from three teams-Sri Lanka, Bangladesh and Afghanistan-will be playing the ICC one-day international cricket World Cup in October with bats produced by his company, which goes by the modish name GR8 Sports.
"It is a proud moment for our industry," says Kabeer. "For the first time, bats from our unit will be used in an ODI World Cup. It will end the monopoly of the English willow." Until last year, there was no sign of the Kashmir willow in international cricket. English willow was the preferred bat of choice in cricket-playing countries for its knock, grain, light weight and a blade that would not splinter easily. "We would get money for the raw material, but no recognition," recalls the 31-year-old Kabeer, whose father, the late Abdul Kabeer Dar, set up the unit in 1974. "We would ship trucks of clefts (semi-finished bats) to big brands in Meerut and Jalandhar." Kabeer's entry into the business in 2010 slowly turned things around. He travelled to Australia, England and West Asia to explore business opportunities. It taught him a few things. "No one was aware about our industry, nor did cricketers use the Kashmir willow," he says. "We were ignorant about branding and the international guidelines for bats. We didn't know anything, not about the sweet spot, balance, length, breadth...nothing." The T20 World Cup in October last year changed things.
This story is from the September 18, 2023 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 18, 2023 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Delhi's Belly
Academic, historian and one of India's most-loved food writers, PUSHPESH PANT'S latest book-From the King's Table to Street Food: A Food History of Delhi-delves deep into the capital's culinary heritage
IT TAKES TWO TO TANGO
Hemant and Kalpana Soren changed Jharkhand's political game, converting near-collapse into an extraordinary comeback
THE MAHA BONDING
At one time, Fadnavis, Shinde and Ajit Pawar were seen as an unwieldy trio with mutually subversive intent. A bumper assembly poll harvest inverts that
THE LION PRINCE
A spectacular assembly election win ended a long political winter for Kashmir and his party, the National Conference. But Omar Abdullah now faces crucial tests—that of meeting great expectations and holding his own with the Centre till J&K gets its statehood back
TRIAL BY FIRE
Formal charges in a US court, an air marked by accusations of bribery and concealment of information, the attendant political backlash, pressure on stock prices, valuation losses. Yet the famed Adani growth appetite and business resilience stays
'Criticism has always been a source of motivation for me'
It’s just day five since he was crowned 2024 FIDE World Chess champion (which he celebrated with a bungee jump), and Gukesh Dommaraju is still learning to adjust to the fanfare.
THE YOUNG GRANDMASTERS
GUKESH DOMMARAJU IS NOW THE YOUNGEST EVER WORLD CHAMPION, BUT THAT IS JUST ICING ON THE CAKE IN INDIA'S CHESS STORY. FOR THE 'GOLDEN GENERATION', 2024 WAS THE YEAR THEY DID IT ALL
SHOOTING QUEEN
Manu Bhaker scripted a classic turnaround at Paris 2024, putting the ghosts of the past behind her through sheer willpower to engrave her own destiny
THE COMEBACK KING
It was in no one's script: Naidu's standing leap from near-oblivion, to a place where he writes the destiny of Andhra—even New Delhi
HALTING THE BJP JUGGERNAUT
A roller-coaster year saw the Opposition coalition rebound with bold moves and policy wins, but internal rifts continue to test its durability