AT 24 YEARS OLD, JOSEF ADAMU was an aspiring model struggling to gain traction in his career. Then he realized that if he wanted to find a path forward in his industry, he should carve one out for himself. Adamu initially wanted to start a modelling agency, but found the concept too restrictive. Instead, while working out of his mother's basement in Toronto, he conceived of Sunday School, a creative brand agency that would work with companies on visually striking projects. His agency's services include corporate campaign art direction, social media marketing, photography and videography, with a strong focus on stories and subjects from the African diaspora.
At first, Adamu wanted to control every shoot and project himself. "I didn't leave much creative breathing room for people working with me," he says. As the agency's only permanent member, he primarily worked with freelancers, whom he hired on a project-by-project basis. Over the years, as he built up an international network of photographers, cinematographers, stylists and makeup artists, he learned to embrace creative collaboration. "The people behind the scenes are part of my culture," he says. "Because the work is coming from our community, we can be intentional with every detail." Soon, major brands noticed something special about Sunday School: the agency has worked on campaigns for Nike, Converse, Topshop and Sony, and celebrities like Lupita Nyong'o have recognized its work.
This story is from the May/June 2023 edition of Maclean's.
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This story is from the May/June 2023 edition of Maclean's.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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So You've Been Hacked - A new generation of ultra-sophisticated cybercriminals are targeting governments, corporations, hospitals and libraries and laying bare how ill-equipped Canada is to fight back
A new generation of ultra-sophisticated cybercriminals are targeting governments, corporations, hospitals and libraries and laying bare how ill-equipped Canada is to fight back.On a July morning in 2022, Brad Hynes, the IT manager for the town of St. Mary's in southwestern Ontario, was backing up the town's computer systems when things went haywire. File names became unintelligible strings of characters. Desktop icons went blank. File after file was impossible to open, a string of digital duds. The background wallpaper on Hynes's screen disappeared, replaced by the red-and-black logo of a Russian ransomware gang called LockBit. A line of all-caps text appeared: All your important files are stolen and encrypted!
Bill of Health - I spent years with excruciating hip pain, languishing in Canada's health-care queue. I finally paid for private surgery-in Lithuania.
My hip pain started around 2015, when I was in my mid-30s. It began as stiffness, then the odd pinch or tweak. I live with my wife, Barbara, and our three kids on an acreage in Sturgeon County, Alberta, where we raise a handful of cows and some chickens. Our lives are very active. I'm also a maintenance supervisor at a nearby provincial park. That's a physical job, too-overseeing buildings, outhouses and campsites. I'm not exactly used to sitting still, so when my hip started to hurt, I pushed through it. I figured it was something minor and did some extra stretches. Instead, it got worse.
Green Scene - Montreal's Théâtre de Verdure stages plays and musical performances against a naturally beautiful backdrop
Théâtre de Verdure is a setting straight out of William Shakespeare's A Midsummer Night's Dream: a thespian's paradise in the middle of a lush woodland. Since 1956, the open-air stage has occupied an island in the middle of Montreal's Parc La Fontaine, exposing park-goers to regular, accessible (read: free) and dazzling productions.
Log Off To Find Love - Apps have gamified meeting and mating-and affected our social skills for the worse. The real future of dating is offline.
In 2017, after being single for a few years, I wanted to get back into the dating game. I was newly sober at the time, so I wasn’t super-confident about venturing into my local bar scene in London, Ontario. Instead, I leapt into the world of digital dating via Bumble, which, back then, required women to send the first message. I thought, That’s feminist. I’m a feminist. Let’s try it! My first few months online provided me with an emotionally exhausting education.
"I escaped Gaza and sent my family to Egypt. Now, my goal is to reunite with them in Canada."
Bombs destroyed my neighbourhood and killed my loved ones. I hope my family and I can find refuge in Quebec.
TIDAL WAVE
Susan Lapides chronicles her family's summers in a tiny New Brunswick fishing town
THE NORTHERN FRONT
In Ontario's hinterlands, a battle is brewing between First Nations, prospectors and the provincial government over a multi-billion-dollar motherlode of metals. Inside the fight for the Ring of Fire.
THE CULTURE WAR IN THE CLASSROOM
Several provincial governments now mandate parental consent for kids to change pronouns in Schools. Who gets to decide a child's gender?
THE JACKPOT GENERATION
Canada is in the midst of the greatest wealth transfer of all time, as some $1 trillion passes from boomers to their millennial kids. How an inheritance-based economy will transform the country.
My Child-Free Choice
For a long time, I wasn't sure whether I wanted to become a parent. The climate crisis clinched my decision.
