![Stuff & nonsense](https://cdn.magzter.com/1472106876/1722985688/articles/QTCWrG4Qz1723029920292/STUFF-NONSENSE.jpg)
Cool. An interview with a media mogul. As I've never interviewed a media mogul before, the prospect might have been exciting. I knew that Sinead Boucher, the owner and executive chair of Stuff, was a media mogul because I read it in the Guardian, so it must be true. That paper described her, in 2020- the year she bought the company for a buck - as "New Zealand's newest corporate media mogul".
Her latest possibly mogul-like move was to successfully negotiate a contract with Warner Bros Discovery to take over Three's now-defunct Newshub on a contract to provide the TV channel with a new news service. Alas, calling her a mogul is what is known in our trade as a media beat-up. I now know this because she laughed - she has a laugh like a tinkly bell - and assured me that she is not a media mogul, or even a mini mogul. She is not much of a scoffer, but she does scoff at that. She doesn't even think New Zealand has media moguls.
I might have known she was destined to disappoint. Moguls are supposed to be filthy rich and given to extravagant gestures, such as flying on private jets and going to lavish parties. A lady mogul would wear sky-high Dolce & Gabbana stilettos and head-to-toe Dior, say. Oh, and she would have homes in New York and Aspen and a little apartment/ mansion in London's Regent Park. On reflection, I don't think I would want to interview a mogul. Or even be capable of interviewing a mogul. I had to look up all of those mogul references on Google.
Boucher doesn't really go to parties, lavish or otherwise. "I'm a classic introvert and hardly ever go to anything outside working hours." Here is her idea of a really good time: "I don't count reading or watching news as work. I'm usually up early and love an hour or two of peace to read all the news sites and see what's been happening elsewhere."
This story is from the August 10-16, 2024 edition of New Zealand Listener.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 10-16, 2024 edition of New Zealand Listener.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![First-world problem](https://reseuro.magzter.com/100x125/articles/13970/1822413/sTKhQe2Qw1725520653303/FIRSTWORLD-PROBLEM.jpg)
First-world problem
Harrowing tales of migrants attempting to enter the US highlight the political failure to fully tackle the problem.
![Applying intelligence to AI](https://reseuro.magzter.com/100x125/articles/13970/1822413/XyelFsGDp1725520546881/APPLYING-INTELLIGENCE-TO-AI.jpg)
Applying intelligence to AI
I call it the 'Terminator Effect', based on the premise that thinking machines took over the world.
![Nazism rears its head](https://reseuro.magzter.com/100x125/articles/13970/1822413/T6jzXAihq1725520439100/NAZISM-REARS-ITS-HEAD.jpg)
Nazism rears its head
Smirky Höcke, with his penchant for waving with a suspiciously straight elbow and an open palm, won't get to be boss of either state.
![Staying ahead of the game](https://reseuro.magzter.com/100x125/articles/13970/1822413/EvN6gwyoB1725520278520/STAYING-AHEAD-OF-THE-GAME.jpg)
Staying ahead of the game
Will the brave new world of bipartisanship that seems to be on offer with an Infrastructure Commission come to fruition?
![Grasping the nettle](https://reseuro.magzter.com/100x125/articles/13970/1822413/Xus6ImyOn1725520105508/GRASPING-THE-NETTLE.jpg)
Grasping the nettle
Broccoli is horrible. It smells, when being cooked, like cat pee.
![Hangry? Eat breakfast](https://reseuro.magzter.com/100x125/articles/13970/1822413/ZREBIZ-dV1725519952728/HANGRY-EAT-BREAKFAST.jpg)
Hangry? Eat breakfast
People who don't break their fast first thing in the morning report the least life satisfaction.
![Chemical reaction](https://reseuro.magzter.com/100x125/articles/13970/1822413/Qi7x3C8Eg1725519723574/CHEMICAL-REACTION.jpg)
Chemical reaction
Nitrates in processed meats are well known to cause harm, but consumed from plant sources, their effect is quite different.
![Me and my guitar](https://reseuro.magzter.com/100x125/articles/13970/1822413/wtxY_oUAg1725519595994/ME-AND-MY-GUITAR.jpg)
Me and my guitar
Australian guitarist Karin Schaupp sticks to the familiar for her Dunedin concerts.
![Time is on my side](https://reseuro.magzter.com/100x125/articles/13970/1822413/o-PAbsrRb1725519289697/TIME-IS-ON-MY-SIDE.jpg)
Time is on my side
Age does not weary some of our much-loved musicians but what keeps them on the road?
![The kids are not alright](https://reseuro.magzter.com/100x125/articles/13970/1822413/GHzlIO11f1725519119479/THE-KIDS-ARE-NOT-ALRIGHT.jpg)
The kids are not alright
Nuanced account details how China's blessed generation has been replaced by one consumed by fear and hopelessness.