CoreStaff responding to the diversifying needs of SMEs tn the semiconductor industry

Going beyond the role of a supplier, as a distribution agency of semiconductors and electronic components, CoreStaff exceeds expectations by passing useful information to its customers.

Founded in the year 2000, CoreStaff was born from a demand gap in the semiconductor industry is identified and has quickly grown to become an international player. “Japanese customers liked an interactive connection, small portions and short lead times, so when the big, traditional companies couldn’t respond, we handled them one by one,” explains president and founder, Masaki Tozawa.

“Now, we offer this service for the broader market, often to smaller-sized companies, and to customers from many different areas of Japanese industry. We are committed not too big customers, but to small to medium-sized customers.”

This support for the procurement needs of microbusinesses and SMEs, which saw subsidiaries launched in Germany, China, Thailand, Hong Kong, and the U.S.A., is a key aspect of CoreStaff ’s competitive advantage.

“We handle many suppliers of varying sizes and buy from many distributors so if we sell just one or two items to the customer, we have several other items to offer as a supplier, which is another of our strengths.

“It allows us to respond to those small orders and needs of the SMEs. Also, in those situations, being the catalog distributor is a major positive, giving us the agility to supply those types of smaller orders from smaller companies.”