"Egypt has great spontaneous brand awareness. Everybody has heard of Egypt." So says Amr El Kady, CEO of the Egyptian Tourism Promotion Board (ETPB), as he explains the impetus behind the ETPB's new motto and central theme for the next three years, "Egypt Alive."
"The world knows that Egypt is a tourist destination that has many distinct elements, from beautiful beaches to grand monuments," El Kady elaborates. "We want them to delve deeper into our society, because the spirit of Egypt's population is characterized by great liveliness and vibrancy."
This story is from the November 11, 2022 edition of Newsweek US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 11, 2022 edition of Newsweek US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Wendi McLendon-Covey
AFTER 10 YEARS OF PLAYING BEVERLY GOLDBERG ON THE GOLDBERGS, Wendi McLendon-Covey was not eager for a break. \"I need to go do a job where I can just throw everything at it and then come home totally exhausted.\"
'I'm the Highest Earner in Esports'
Johan \"NOtail\" Sundstein has won over $7 million but says, \"I don't really crave that status.... I play for my own reasons\"
AMERICA'S BEST Weight Loss CLINICS & CENTERS 2025
WHETHER IT'S FOR MEAL PLANS, PROFESSIONAL guidance or access to medications like GLP-1s, weight loss clinics can offer personalized assistance for those hoping to make sustainable lifestyle changes.
AMERICA'S MOST ANTICIPATED NEW VEHICAL 2025
WHETHER IT'S A NEWLY IMAGined sport utility vehicle or the re-emergence of a highly regarded halo car, the vehicles coming to market in 2025 prove that Americans' attitudes about personal transportation are diverse and are being served from all angles.
'THIS IS WHAT DEMOCRACY LOOKS LIKE'
What Donald Trump's historic U.S. presidential election victory means to America - and the world
Trump Won, Mainstream Media Lost
A broken business model exacerbated by a collapse in influence has the Fourth Estate entering another Donald Trump term in trouble
Can Alternative Therapies Treat Cancer?
Doctor and breast cancer survivor Liz O'Riordan addresses misinformation around managing the disease
Falling for Romance
A new book, Nora Ephron at the Movies, celebrates the writer/director best known for her iconic rom-coms and strong female characters
Cracking the Norse Code
Walrus DNA has shown that Vikings were likely the first to have encountered Indigenous North Americans
Monumental Shift
The discovery of 165-million-year-old crystals Easter Island has upended the longheld notion of how the Earth's \"conveyor belt\" moves
