The festival of Diwali is considered incomplete without sweets. There are many popular sweets brands in India. Among them the name of Bikanervala is very special. Bharatiyas, especially North Indians, are familiar with the name of Bikanervala. Bikanervala occupies a special place in the heart of the common people with its wide range of namkeen, sweets, chaat and variety of dishes. It was established in Bikaner in the year when Bharat attained Independence from the British. Hence it got the name of Bikanervala.
The company got a fillip when 85-year-old Lala Kedarnath Agrawal came to Delhi 55 years ago from Bikaner. He fought hard to establish his roots in Delhi. Lalaji started selling Bhujia and Rasgullas by hanging buckets in his hands and established the roots of the business. In this struggle of Kedarnathji, his children also supported a lot.
Decades later, when machines were introduced by businessmen and franchise stores started opening up their branches across Delhi, then Bikanervala’s third generation started taking its business forward through digital medium.
This story is from the October 23, 2022 edition of Organiser Weekly.
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This story is from the October 23, 2022 edition of Organiser Weekly.
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