BRANDS BEYOND RAMPS
THE WEEK India|September 22, 2024
Whether through carpets, fragrances or home interiors, Indian couturiers are defying their own limits
REYA MEHROTRA
BRANDS BEYOND RAMPS

Ralph Lauren once said that for him, fashion is not just clothes, it is life. “I write through my clothes,” he said. “I am always inspired by the heroine or hero of my movie; whether it is what she or he wears, where they live, the dress or the jacket, the furniture and the art on the walls are all part of the story. I create a world around them—the clothes, the watches, the furniture. It’s a world beyond fashion.” For many Indian fashion designers, this philosophy holds true. Fashion is the lens through which they view life. Where we see what is, they see what could be. Design is programmed into their DNA, and it finds expression in the carpets, home interiors, restaurants and fragrances that bear their signature.

That’s why designer Kunal Rawal wants to create enduring designs that can be passed down through generations, whether through heirloom groom wear or through classic home spaces. He does not want his homes to be mere investments. He wants them to be enduring legacies. He is just one of a tribe of couturiers whose creativity can no longer be dammed within a runway.

At the India Couture Week in July, Rawal gave a teaser of what was coming. There was a rose and a gajra (garland) on each seat, and white cushions with a ‘Bramha-Bee’ printed on them. The ramp was festooned in greenery, perhaps a reflection of his impending switch. He is now designing a branded home space with the luxury living brand BOHEIM. He says he wants to work on this project from scratch, just like he does with his fashion collections, weaving a story around it, planning the setting, backdrop and mood.

This story is from the September 22, 2024 edition of THE WEEK India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the September 22, 2024 edition of THE WEEK India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE WEEK INDIAView All
War Over Wounded Earth
THE WEEK India

War Over Wounded Earth

For the BJP andthe Congress, the ravaged farmlands of Vidarbha represent a cxitieal battleground in their larger struggle to win Maharashtra

time-read
9 mins  |
November 10, 2024
Say no to continual elections
THE WEEK India

Say no to continual elections

Following the recommendations of a high-level committee led by former president Ram Nath Kovind to streamline the widely scattered schedule of national, state and local elections, the Union cabinet has reportedly approved two constitutional amendment bills for likely introduction in Parliament. Predictably, the return of the ‘one nation, one election’ issue to news has set off a flurry of objections by several opposition leaders.

time-read
2 mins  |
November 10, 2024
Fabulously, fashionably funny
THE WEEK India

Fabulously, fashionably funny

The third season of the Karan Johar-produced Fabulous Lives of Bollywood Wives dropped on Netflix, but articles criticising the show appear in some news site or the other almost daily. If it is so bad, why keep writing about it? And if it is so bad, why would the superpowers at Netflix, who are harder to meet than the prime minister, commission the show season after season?

time-read
2 mins  |
November 10, 2024
All in the family
THE WEEK India

All in the family

The Chitaras have been passing down the secret art of Mata Ni Pachedi through generations for more than 400 years now

time-read
6 mins  |
November 10, 2024
Raise a toast to Vidya Balan
THE WEEK India

Raise a toast to Vidya Balan

Vidya Balan is a New Year baby. At 45, she is aglow in the most beautiful way, having won the hearts and admiration of countless fans across the world, who watched the supremely talented actor take a public tumble on stage at a high-profile promotional event recently, sharing the platform with no less a dancer than the eternally graceful Madhuri Dixit.

time-read
2 mins  |
November 10, 2024
Death no bar
THE WEEK India

Death no bar

Being alive is not a legal requirement to be elected president of the United States

time-read
2 mins  |
November 10, 2024
The Lotus POTUS
THE WEEK India

The Lotus POTUS

You should visit us one of these days— there is so much excitement in our USA! No, I don’t mean the famous USA—the Ulhasnagar Sindhi Association of Mumbai.

time-read
3 mins  |
November 10, 2024
RAY OF HOPE
THE WEEK India

RAY OF HOPE

Actor and cancer survivor Lisa Ray talks to oncologist Dr Jame Abraham about inner strength and her surrogacy journey

time-read
5 mins  |
November 10, 2024
LEVERAGE AI TO ENHANCE WORK
THE WEEK India

LEVERAGE AI TO ENHANCE WORK

AT THE WEEK Health Summit, Siddharth Bagga, head (retail, CPG and health care), Google Cloud, elaborated on the significant work that Google has been doing in health care through artificial intelligence (AI).

time-read
2 mins  |
November 10, 2024
PRESSURE POINTS
THE WEEK India

PRESSURE POINTS

Author and MP Shashi Tharoor and motivational speaker Gaur Gopal Das on how to find healing and meaning in today's world

time-read
2 mins  |
November 10, 2024