How did a trundling elephant transform into a roaring lion? When the parallelism is about India, there could be two ways of looking at it, depending on which side of the ideological divide you are on. Except in one literal instance when it was, indeed, the case.
As technocrat Amitabh Kant reveals in his new book, Made in India: 75 Years of Business and Enterprise, the logo initially selected for the government’s ambitious ‘Make in India’ campaign for its thrust into domestic manufacturing was that of an elephant. The design, done by advertising and design professional V. Sunil, was even ready. But Prime Minister Narendra Modi had other ideas.
“We made three presentations to the PM on the logo and branding of Make in India. After several rounds of discussion with the PM, it was changed into a lion, derived from the Ashoka Chakra,” Kant, now India’s G20 Sherpa, writes.
This story is from the April 23, 2023 edition of THE WEEK India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 23, 2023 edition of THE WEEK India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Pressure Points
Author and MP Shashi Tharoor and motivational speaker Gaur Gopal Das on how to find healing and meaning in today's world
War Over Wounded Earth
For the BJP andthe Congress, the ravaged farmlands of Vidarbha represent a cxitieal battleground in their larger struggle to win Maharashtra
Say no to continual elections
Following the recommendations of a high-level committee led by former president Ram Nath Kovind to streamline the widely scattered schedule of national, state and local elections, the Union cabinet has reportedly approved two constitutional amendment bills for likely introduction in Parliament. Predictably, the return of the ‘one nation, one election’ issue to news has set off a flurry of objections by several opposition leaders.
Fabulously, fashionably funny
The third season of the Karan Johar-produced Fabulous Lives of Bollywood Wives dropped on Netflix, but articles criticising the show appear in some news site or the other almost daily. If it is so bad, why keep writing about it? And if it is so bad, why would the superpowers at Netflix, who are harder to meet than the prime minister, commission the show season after season?
All in the family
The Chitaras have been passing down the secret art of Mata Ni Pachedi through generations for more than 400 years now
Raise a toast to Vidya Balan
Vidya Balan is a New Year baby. At 45, she is aglow in the most beautiful way, having won the hearts and admiration of countless fans across the world, who watched the supremely talented actor take a public tumble on stage at a high-profile promotional event recently, sharing the platform with no less a dancer than the eternally graceful Madhuri Dixit.
Death no bar
Being alive is not a legal requirement to be elected president of the United States
The Lotus POTUS
You should visit us one of these days— there is so much excitement in our USA! No, I don’t mean the famous USA—the Ulhasnagar Sindhi Association of Mumbai.
RAY OF HOPE
Actor and cancer survivor Lisa Ray talks to oncologist Dr Jame Abraham about inner strength and her surrogacy journey
LEVERAGE AI TO ENHANCE WORK
AT THE WEEK Health Summit, Siddharth Bagga, head (retail, CPG and health care), Google Cloud, elaborated on the significant work that Google has been doing in health care through artificial intelligence (AI).
