The festive atmosphere lights up the local markets with people shopping for gifts, clothes, food and sweets. Apart from the celebration of Bharat’s rich cultural heritage, these festivals also offer a great opportunity for galvanising the businesses, especially the small and medium enterprises (SMEs), artisans and local manufacturers.
It is the perfect time of the year for celebrating the ‘vocal for local’ movement initiated by Prime Minister Narendra Modi. Vocal for local is not just a media campaign. The Modi government is taking concrete steps to promote local entrepreneurs by providing beneficial policy decisions as well as generating positive social awareness.
This story is from the October 20, 2024 edition of THE WEEK India.
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This story is from the October 20, 2024 edition of THE WEEK India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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