Ladies first
THE WEEK India|November 17, 2024
Why the major parties in Jharkhand are going all out to woo women this election season
SONI MISHRA
Ladies first

WITH JHARKHAND VOTING in about two weeks, women leaders of the Jharkhand Mukti Morcha-led alliance—with Chief Minister Hemant Soren’s wife, Kalpana, at the forefront—have been on a yatra across the state to reach out to women voters. The centrepiece of the yatra is the Mukhyamantri Maiya Samman Yojana (MMSY), a scheme in which the government would transfer ₹2,500 a month to the accounts of poor women.

Notably, the amount was earlier ₹1,000, but the Soren government hiked it on October 14, a day before the Model Code of Conduct kicked in, and said it would take effect in December. The message is that the women will get more money if the JMM-led alliance retains power.

The idea is to project the Soren government as one that treats women with respect and is sensitive to their needs. This is evident in Kalpana’s speeches; she describes her husband as a son and a brother of the women of Jharkhand and seeks their blessings for him.

“Since the formation of Jharkhand, only the Hemant Soren government has thought of respecting the work that the women do by giving them financial assistance,” Kalpana said at a rally.

This story is from the November 17, 2024 edition of THE WEEK India.

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This story is from the November 17, 2024 edition of THE WEEK India.

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