Man of the Ear
THE WEEK India|October 27, 2024
A.R. Rahman is no longer the eager front-bencher of the 1990s, keen to prove his musical mettle. Now a more relaxed back-bencher, happy and yet more creatively ambitious, he is eyeing the larger pictureleaving his full artistic mark on the global stage
POOJA BIRAIA
Man of the Ear

A small red room inside an unassuming building off a bylane in Chennai transports you into alternate reality. A winding staircase leads up from the ground floor to the mezzanine where a blue carpeted floor contrasts with walls covered in red roses from floor to ceiling, enhanced by mood lighting. At the centre lies a big egg chair with soft red velvet seating. Behind it, a full-length poster reads “ARR Immersive Entertainment”.

A manager helps with a headset, asks me to relax, and switches off the lights. For the next 37 minutes, I am immersed in a multi-sensory cinematic experience—a space where sight, sound and scent blur the lines between reality and a parallel universe.

The story follows an heiress and musician, played by French actress Nora Arnezeder, who uses her memory of scents to track down the men who changed her destiny 20 years after she was orphaned. This is Le Musk, a 37-minute virtual reality film written and directed by two-time Oscar-winning composer A.R. Rahman. The film, featuring a soundtrack of 12 world music songs, has been showcased at galas around the world, including Cannes, but has yet to be officially released because of “bottlenecks”. I have been fortunate to catch a first glimpse.

For Rahman, Le Musk has become a lesson in patience, but once it is released, he will be at the forefront of immersive cinema, where viewers become participants in the story rather than mere observers.

This story is from the October 27, 2024 edition of THE WEEK India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October 27, 2024 edition of THE WEEK India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE WEEK INDIAView All
Forging the future
THE WEEK India

Forging the future

As the curtain falls on 2024, I take pride in the extraordinary milestones achieved under the leadership of Prime Minister Narendra Modi. This year stands as a testament to the Modi government's resolve to forge a resilient and forward-looking Bharat. From groundbreaking advancements in infrastructure to visionary global initiatives, these efforts resonate deeply with the vision of Viksit Bharat.

time-read
2 mins  |
January 12, 2025
Our strange democracy
THE WEEK India

Our strange democracy

Abraham Lincoln is lauded as among the very best presidents the US ever had: the statesman par excellence successfully steered the nation through the devastating and perilous years of the American civil war. Not only did Lincoln manage to keep his country united, he also ensured the passage of the 13th amendment to the US constitution, which abolished slavery.

time-read
3 mins  |
January 12, 2025
Five years of post-pandemic fashion
THE WEEK India

Five years of post-pandemic fashion

It has been five years since we discovered what Covid-19 was, and five years since it disrupted the world forever. The World Health Organization activated their emergency systems on January 1, 2020, and informed the world by January 4, 2020. By the end of that week, they had set guidelines for various countries to follow. Comparable to the Spanish flu of 1918, more than 7 million people have died of Covid according to official data. Unofficially, no one has an idea. WHO has just this week asked China to provide critical data to understand the virus's origins as a “moral and scientific imperative”.

time-read
2 mins  |
January 12, 2025
Community spirit
THE WEEK India

Community spirit

Rhythm of Dammam opens a window to the world of African-origin Siddis of Uttara Kannada

time-read
4 mins  |
January 12, 2025
'Breaking' down a scandal
THE WEEK India

'Breaking' down a scandal

Society Girl is not just a case study of a high-profile death in Pakistan but also a stark commentary on media trials

time-read
2 mins  |
January 12, 2025
Progress card
THE WEEK India

Progress card

Jasmine Shah's book tells you what the AAP has achieved in Delhi in the last 10 years

time-read
2 mins  |
January 12, 2025
SENSE IN NONSENSE
THE WEEK India

SENSE IN NONSENSE

In his latest book of poetry, Ruskin Bond is at his funniest

time-read
4 mins  |
January 12, 2025
Get ready for Trump bump
THE WEEK India

Get ready for Trump bump

The ‘butterfly effect’ is a beautiful, mysterious metaphor of the planet’s interconnectedness.

time-read
2 mins  |
January 12, 2025
QUIET FLOWS THE FAITH
THE WEEK India

QUIET FLOWS THE FAITH

The melding of an ancient amorphous faith and the latest science; of an antique tradition and new practices; ways of life older than memory and new expressions is happening at Prayagraj in Uttar Pradesh.

time-read
8 mins  |
January 12, 2025
Trash to treasure
THE WEEK India

Trash to treasure

How a weed-choked Dal Lake spurred Maninder Singh's journey to become a waste management visionary

time-read
6 mins  |
January 12, 2025