POLICY SUPPORT FOR ENTREPRENEURS IS AT ITS BEST
THE WEEK India|November 12, 2023
INTERVIEW Chandrima Sikdar, professor and associate dean, NMIMS School of Business Management, Mumbai
ABHINAV SINGH
POLICY SUPPORT FOR ENTREPRENEURS IS AT ITS BEST

Q/ What kind of new courses are being offered by management schools to deal with current business challenges?

A/ Before Covid-19, certain aspects, like crisis communication, were not traditionally part of communication programmes. However, the pandemic highlighted the critical nature of crisis communication, making it a priority. Cross-cultural communication also gained importance, transcending geographical boundaries as regions became less relevant in the globalised world. Other aspects, such as understanding the psychology of the workforce, virtual coordination, empathy, and resilience, have also come to the forefront.

This story is from the November 12, 2023 edition of THE WEEK India.

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This story is from the November 12, 2023 edition of THE WEEK India.

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