Use of data is central to the BJP’s plans to win the Lok Sabha election in 2024. For instance, the party has identified 160 constituencies where it lost by a small margin and came second or third in the election in 2019. And it has launched a plan, Lok Sabha Pravas Yojana, to win them.
The party has grouped these challenging constituencies into several clusters, and assigned each cluster to a senior leader. Most of these constituencies are in West Bengal, Telangana, Andhra Pradesh, Kerala and Odisha. The party has appointed whole-time volunteers, called vistarak, to assist the cluster leader in coordination with the district president.
This story is from the April 16, 2023 edition of THE WEEK India.
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This story is from the April 16, 2023 edition of THE WEEK India.
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