'Every Can Counts' Initiative

European Can Recycling Programme Expands to the United States

Established in 2009 in the UK, the Every Can Counts initiative stands as the foremost programme for promoting drink can recycling across Europe and beyond. Its mission is to inspire, encourage, and empower consumers to actively participate in recycling their drink cans, whether at home, in the office, or on the go from parks, festivals, and sporting events to schools and universities.

Established in 2009 in the UK, the F Every Can Counts initiative is the leading programme to promote drink can recycling across Europe and beyond. It aims to inspire, encourage and empower consumers to make a difference by recycling their drink cans wherever they are—at home, at the office or anywhere on the go, from parks, festivals, and sporting events to schools and universities. Today, the initiative is present in 18 European countries, Brazil, the UAE, and the USA.

Recently, Every Can Counts has announced the launch of its United States chapter, a significant addition that follows closely after its expansion into the United Arab Emirates during COP28 in Dubai in November-December 2023. This new chapter enhances Every Can Counts’ position as the leading global initiative dedicated to raising awareness about the recycling of aluminium drink cans. With now 21 chapters worldwide, the programme's shared mission is to inspire and empower people to recycle aluminium drink cans, especially when they are on the go and away from home.