Are you sleeping all right, or is your mind racing with all this stuff? Mind racing, but that's not new. I've been like that for 30-plus years, because I've always been fighting for a championship. That's how business feels to me; this one's just public in front of hundreds of millions of people.
There's been outstanding growth for F1 in the U.S., but other sports still dwarf the audience. What has to happen for that growth to continue? We've just got to keep doing what we're doing. I don't think we need more races. We're a new phenomenon in North America, and we need just more time. I think the Brad Pitt movie [F1, set for 2025] will move the needle-because who doesn't want to be Brad Pitt as a Formula One driver? Just like everyone wanted to be a fighter pilot after Top Gun, right?
This story is from the November 25, 2024 edition of Time.
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This story is from the November 25, 2024 edition of Time.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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