2024 Hits The Right Notes

Ed Sheeran, Diljit Dosanjh, Dua Lipa and Maroon 5 lead concert craze

Young audiences are driving the demand for such events and experts believe it is a new dawn for live entertainment in India. A year-end report by BookMyShow revealed that 30,687 live events were organised across 319 cities, noting an 18 per cent increase in live entertainment consumption compared to the previous year.

According to a spokesperson of Zomato Live, the online ticketing arm of food and grocery delivery firm Zomato, India is becoming a hotspot for music concerts. "India's growing economy and passionate fanbase have made it an attractive destination for international tours. For music enthusiasts, attending a concert in India is often more convenient and cost-effective than travelling abroad. "This shift in consumer behaviour has further bolstered the industry's growth. Also, both international and domestic artists including Bryan Adams, Diljit Dosanjh and Shreya Ghoshal among others are expanding their tours to include Tier one and Tier two cities, driven by increasing consumer interest," the spokesperson told PTI.

The concert venues are packed, whether it is a concert by Punjabi music artists like Dosanjh, AP Dhillon and Karan Aujla, or international musicians like Boney M, Dua Lipa and Bryan Adams.

A teenager at an AP Dhillon concert perfectly summed up the shifting perspective of young Indians when it comes to entertainment. "Movies nowadays are not worth watching so I'll pick concerts over movies. Tickets are expensive but that's okay," the teenager told PTI.

Singer Sonu Nigam, who tours round-the-year in India and abroad, said it is great that the country is an emerging new market for concerts.