A virtual seat at family table

All the reasons why the older generation aka senior citizens are among the biggest users of social media

The Australian government's recent decision to ban under 16s from social media has focused attention on the harms it can cause especially for young people. But young people are just one segment of the population who use social media. According to a Digital 2024 report, of the 78.3% Australians who regularly use social media - mainly for keeping in touch with friends and family-a large proportion are older people. So what does research say about how social media affects older people's social lives and wellbeing?

Growing 'silver' presence

The digital divide is shrinking as older generations embrace social media.

According to data from earlier this year, more than 70% of Australians aged 65 and older use social media to some degree.

Facebook remains the most popular among this demographic, serving as a gateway to reconnect with family and long-lost friends.

Beyond reconnecting, our research indicates older adults often use these platforms to share memories, participate in community groups and access news.

This growing trend is driven by both internal and external factors.

Research shows many older users are motivated by the desire to stay connected with their families, particularly grandchildren, who often share their lives through social media. For others, the COVID pandemic accelerated the adoption of digital tools, making social media a lifeline during periods of isolation.

Enhanced connection