#SAN FRANCISCO Apple CEO Tim Cook has revealed that the company is investing quite a bit in artificial intelligence (AI) and will do it responsibly for product enhancements over time.
Cook said that the company views AI and machine learning as fundamental technologies and they're integral to virtually every product that they ship.
"When we shipped iOS 17, it had features like Personal Voice and Live Voicemail. Al is at the heart of these features. And then, you can go all the way to then lifesaving features on the launch end of phone like fall detection, crash detection, ECG on the watch. These would not be possible without AI," he told analysts during the company's earnings call this week.
"I'm not going to get into details about what it is, because we really don't do that. But you can bet that we're investing, we're investing quite a bit, we're going to do it responsibly and you will see product advancements over time," the Apple CEO announced.

We're investing in tech like AI quite a bit: Tim Cook

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.