![A Field Of Opportunity For Indian AI Firms](https://cdn.magzter.com/1547192204/1719168551/articles/Wcj3M43ax1719178805895/Artificial-Intelligence.jpg)
The market for chatbots based on large language models (LLMs), the core software of a new artificial intelligence (AI) system, is growing as technology giants Google, Microsoft-backed Open AI, and Meta expand their services.
A key element of their expansion strategy is localised AI chatbots that support languages of a particular country. Last week, Google extended its Gemini app in India with support for nine Indian languages: Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu and Urdu.
Open Al's ChatGPT already provides support for 10 Indian languages, besides English.
The strategy helps OpenAI, Google and other companies to gain traction for their AI-enabled conversational agents in a linguistically diverse country like India. They need to support local languages because English is understood by a few in the country.
AI fight
Apart from global technology giants, Indian startups have launched LLMs in local languages. Krutrim, Sarvam, Hanooman GPT are some of the popular ones besides government-led initiatives like Bhashini, Jugalbandhi by AI4Bharat and others.
The challenge for Indian AI companies is daunting as they have to compete with bigger players with unlimited resources.
This story is from the June 24, 2024 edition of Business Standard.
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This story is from the June 24, 2024 edition of Business Standard.
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