Action likely against AbbVie exec who vowed to follow rules
Business Standard|December 25, 2024
American drug major AbbVie Healthcare's Indian arm, which is under the scanner for sponsoring foreign trips of 30 doctors in violation of the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) rules, may be in for more trouble as the government is mulling taking action against the company executive who signed the self-declaration to abide by the rules, government sources said.
SANKET KOUL & SOHINI DAS
Action likely against AbbVie exec who vowed to follow rules

According to UCPMP 2024, a self-declaration is to be signed by the executive head of the company regarding compliance to the marketing practices code. It has to be made within two months of the end of every financial year.

This could be the managing director or the CEO of the company. If taken, it would be a first-of-its-kind action under the UCPMP 2024.

The case has sent jitters down India's pharma circles who are watching with keen interest to understand implications of a breach of ethical marketing practices.

This story is from the December 25, 2024 edition of Business Standard.

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This story is from the December 25, 2024 edition of Business Standard.

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