It is planning to use the 2.4 billion consumer interactions a year with group companies to push various products and services.
The group has already launched the 'Adani One' super app that will eventually sell products across the spectrum, top executives said.
Apart from infrastructure business, which will remain the group's mainstay, the business-to consumer (B2C) segment, housed under Adani Digital Labs Pvt Ltd, a subsidiary of group flagship Adani Enterprises, will be scaled up as the consumer base grows. Adani Digital Labs aims to connect with 500 million users directly through its super app by 2030 via various Adani portfolio and partner services, including airports, and electricity and gas consumers.
This story is from the June 27, 2024 edition of Business Standard.
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This story is from the June 27, 2024 edition of Business Standard.
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