APPLE SERVES UP AI IN EVERY CRUNCH
Business Standard|September 11, 2024
Latest iterations of the iPhone, Watch, and AirPods take a giant bite into innovation
KHALID ANZAR
APPLE SERVES UP AI IN EVERY CRUNCH

Apple introduced the iPhone 16 series on September 9, marking what Tim Cook described as "an exciting new era" for the iPhone. He emphasised that these are the first iPhones designed from the ground up with artificial intelligence (AI) as a core element. Although the AI features will not be available at launch, they will roll out in beta starting next month as part of the iOS 18.1 update.

iPhone 16 & iPhone 16 Plus

The iPhone 16 series includes two models: the standard iPhone 16 with a 6.1-inch display and the iPhone 16 Plus with a larger 6.7-inch display. Both feature a refreshed aluminium design with a vibrant colour-infused back glass. They are water- and dustresistant and have a glass ceramic display for enhanced durability.

New hardware includes an action button and a camera control button. The devices are powered by the Apple A18 chip, built on a secondgeneration 3nm process technology, with a 6-core CPU and a 5-core GPU.

The camera system includes a 48MP main camera with sensor-shift optical image stabilisation and a 12MP ultra-wide camera with autofocus.

Both models support 4K 60fps video in Dolby Vision and introduce spatial capture for immersive video and photo recording, compatible with Apple Vision Pro.

Prices start at ₹79,900 for the iPhone 16 and 89,900 for the iPhone 16 Plus. Both models will be available in India from September 20.

iPhone 16 Pro & Pro Max

The iPhone 16 Pro (6.3-inch) and iPhone 16 Pro Max (6.9-inch) feature thinner display borders, ProMotion technology with a 120Hz refresh rate, and ceramic shield glass. They use Grade 5 titanium for a durable yet lightweight chassis, with a new desert titanium colourway.

This story is from the September 11, 2024 edition of Business Standard.

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