In 2023, she was made the first Indian ambassador for Japanese fashion brand Onitsuka Tiger and walked the runway for them at the Milan Fashion Week. Rashmika is also the face of American streaming service Crunchyroll, for which she presented an award at the Crunchyroll Anime Awards in Japan last year.
As of today, Rashmika is one of the most followed South Indian actresses on Instagram with more than 42.6 million followers. Her account gained 469,900 new followers in just the last four weeks. Rashmika gets an impressive 753,100 likes per Instagram post and her content - mostly on beauty, art and artists, cinema, and other actors/actresses 3,100 comments per post. Pretty impressive, no? averages Rashmika made her acting debut with the Kannada film Kirik Party (2016), and had her first Telugu film release in the romantic comedy Chalo (2018).
A turning point in her career came with the romance Geetha Govindam (2018), which won her many awards and accolades. Her first Tamil release came in the action drama Sulthan (2021).
Rashmika then played the leading lady in the wildly successful action film Pushpa: The Rise (2022), co-starring Allu Arjun.
This story is from the April 13, 2024 edition of Business Standard.
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This story is from the April 13, 2024 edition of Business Standard.
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