Consumers are generally paying more while ordering food from online platforms and apps compared to eating at the same restaurant from which they order online.
Thanks to the rising phenomenon of differential pricing, which might be in violation of contracts, entries in online menus on online aggregator platforms, in several cases, turn out to be higher than the prices in physical dine-in menus.
ORDER For instance, a restaurant chain that has outlets in Delhi-NCR, Mumbai, Bengaluru, and other cities sells a plate of crispy chili potatoes for ₹499 for dine-in, but on Zomato and Swiggy for ₹549.
Similarly, a plate of chicken fried rice is available for 419 in dine-in, but on Zomato and Swiggy it is priced at ₹459. A plate of prawn tempura sushi, meanwhile, is available for 999 for dine-in, but on food delivery apps it is listed for 1,099.
Another famous joint in Delhi-NCR and Uttar Pradesh, which specialises in chaap, serves a half serving of its best-selling malai chaap for 120 in dine-in, but charges ₹180 on online platforms. A plate of veg tandoori momos is available for ₹180 in dine-in, but for 260 on apps.
This story is from the September 16, 2024 edition of Business Standard.
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This story is from the September 16, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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